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SUNDARAM Emerging Leadership Fund (SELF)

About Company

Sundaram Financing was founded in 1954 when its founder, Sri T. S. Santhanam, saw the promise of hire-purchase finance in India. The firm was founded with a paid-up capital of Rs. 2 lakhs and was promoted by Madras Motor & General Insurance Company, which was one of India’s largest insurance companies at the time until being nationalized in 1971. The firm began with the sole goal of funding the acquisition of commercial vehicles and has since evolved to become one of India’s most reputable financial services organizations. It has over 640 branches across the country, with more than two lakh depositors and three lakh commercial vehicle and auto credit clients. Sundaram Finance Limited now has a diverse presence in Mutual Funds, Housing Finance, General Insurance, Information Technology, and Business Process Outsourcing. Outsourcing and retail distribution of a wide range of financial services and products are both available. The company’s Diamond Jubilee was celebrated in August 2014, after the centennial of its founder’s birth in November 2012.

Fund Snapshot

Year of Inception 2018
Number of Stocks Upto 15
Investment Horizon Long Term
Fund Managers Madan Gopal Ramu


  • Invest in Sundaram’s mid- and small-cap strengths; a well-diversified yet focused portfolio with a favorable cap curve positioning.
  • A portfolio with a diverse range of businesses.
  • Companies with a market capitalization of fewer than 500 billion rupees.

Portfolio “EASE”

Emerging leaders – promoters/management who are clean and of excellent quality.

Asset-light enterprises with a high return on investment (ROI) are favored.

Scalable firms: mid-cap to large-cap, and small-cap to mid-cap firms in transition.

Operational cash conversion is excellent.

Look for stocks that are in the early phases of their business cycles and have the potential to become tomorrow’s major caps.

Themes for India in 2025

  1. The discretionary purchasing power of the customer
  2. Banking and Finance
  3. Indian-made products
  4. Digitalization on a Worldwide Scale

Unique Feature

To invest in mid-cap companies to achieve long-term capital appreciation.


Investment Philosophy

Sundaram Emerging Leaders Fund – concentrates on mid and small-cap firms that outperform the market.

  1. Asset-light companies with a strong return on investment
  2. Pending cash-to-cash transfer from operations